Deliverability Settings
The Deliverability page provides a real-time dashboard of your email sending health, including bounce rates, complaint rates, open rates, and per-sender breakdowns. Use it to monitor your domain reputation and catch problems early.
Accessing Deliverability
Go to Settings > Deliverability in the sidebar.
Health Status
The overall health indicator shows one of three states:
| Status | Meaning | Action Needed |
|---|---|---|
| Healthy (green) | All rates are within safe thresholds | Continue monitoring |
| Warning (yellow) | One or more rates approaching thresholds | Investigate and take action |
| Critical (red) | Rates exceed safe thresholds | Immediate action required |
Key Metrics
Sending Totals
- Total sent — Emails sent in the selected period
- Delivered — Successfully delivered to the recipient’s server
- Bounced — Emails that could not be delivered
- Complained — Recipients who marked your email as spam
Rate Indicators
| Rate | Healthy | Warning Threshold | Critical Threshold |
|---|---|---|---|
| Hard bounce rate | Under 2% | 2% | 5% |
| Complaint rate | Under 0.1% | 0.1% | 0.3% |
| Open rate | Above 20% | Below 20% | Below 10% |
| Click rate | Informational | — | — |
Each rate is displayed with a visual bar showing where you fall relative to the warning and critical thresholds.
Time Period
Use the period selector to view metrics for:
- Last 7 days
- Last 30 days (default)
- Last 90 days
Per-Sender Breakdown
The sender profiles table shows deliverability metrics for each sender:
| Column | Description |
|---|---|
| Sender | Name and email address |
| Delivered | Successfully delivered count |
| Bounced | Total bounced count |
| Soft Bounced | Temporary delivery failures |
| Complained | Spam complaint count |
| Total Sent | Total emails sent |
| Bounce Rate | Percentage of bounced emails |
| Complaint Rate | Percentage of spam complaints |
Use this to identify if a specific sender profile has deliverability issues.
Contact Email Status
A breakdown of your contacts by email status:
- Valid — Email addresses that have received successful deliveries
- Hard bounced — Permanently invalid addresses (automatically suppressed)
- Soft bounced — Temporarily undeliverable (retried automatically)
- Complained — Contacts who reported spam
Recent Bounces
A log of recent bounce events showing:
| Field | Description |
|---|---|
| Contact | Name and email of the bounced recipient |
| Event Type | Hard bounce, soft bounce, or complaint |
| Bounce Type | Specific bounce classification |
| Reason | The server’s rejection message |
| Provider | Which sending provider was used |
| Date | When the bounce occurred |
Review this log to identify patterns (e.g., many bounces from the same domain may indicate a blocklisting).
Domain Verification
For email authentication, verify your sending domain in Settings > Connected Accounts:
- Add a sending domain (e.g.,
send.yourdomain.com). - Add the provided DNS records to your domain registrar:
- SPF — Authorizes sending servers
- DKIM — Adds digital signatures
- DMARC — Sets policy for authentication failures
- Click Verify DNS to confirm propagation.
Each DNS record shows its verification status (pending, verified, or failed).
Improving Deliverability
If bounce rate is high
- Clean your contact list — remove invalid email addresses
- Verify new contacts before importing
- Check the recent bounces log for patterns
If complaint rate is high
- Review your email content and frequency
- Make sure you are only emailing people who expect to hear from you
- Ensure unsubscribe links are visible and functional
If open rate is low
- Improve subject lines — make them specific and relevant
- Segment your outreach to target the right audience
- Check if your emails are landing in spam (use mail-tester.com)
See the Email Deliverability Troubleshooting guide for detailed solutions.
Troubleshooting
Deliverability page shows no data
- Data requires at least one email to have been sent.
- Check the time period selector — try a longer window.
- Verify that email event webhooks are configured (Resend, SendGrid, or Mailgun).
Metrics seem incorrect
- Deliverability data depends on webhook events from your sending provider.
- If webhooks are not configured, open and click tracking will not work.
- Bounce and complaint data may be delayed depending on the provider.